08 march 2017
Qatar Airways launched today at the opening of the ITB Berlin it’s innovative and revolutionary ‘QSuite’ within Business Class.
In the presence of notable VIPs including Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany, Michael Müller, Mayor of Berlin as special guest of honour, the World media and travel trade leaders. Ushering in a never-before-seen standard in Business Class travel, the customisable private suites, named QSuite, introduce a host of firsts to Premium Class travel, reshaping expectations for global business travelers.
Launched at ITB Berlin, the world’s largest travel trade show, the unique and patented seat has been two years in the making. Its highly anticipated unveiling drew media from around the world and up until the reveal had kept industry experts guessing as to what features and developments it would include.
‘QSuite’ features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together.
These new features provide the ultimate customization travel experience that enables passengers to create an environment that suits their own unique needs.
Qatar Airways Group Chief Executive, Akbar Al Baker said: “Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy. With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers, enabling our passengers to enjoy a First Class experience in Business Class.’
‘This is truly Business Class as never seen before and is entirely in keeping with our Premium product and service philosophy. On Qatar Airways, you choose when you dine, and the menu options are varied, with something for everyone. You choose when you rest, and when you want entertainment; we offer more choices than any other airline. It only makes sense to give you’, he said
To further complement the customisable on-board seating experience that passengers will now enjoy, Qatar Airways is also launching a new food and beverage concept, introducing a menu that offers a host of new dining choices.
In addition to the existing decadent ‘dine on demand’ service, the new Business Class menu will now offer a selection of snack ‘sharing dishes’ available throughout the flight, allowing travellers to turn dining at 35,000 feet into a social experience.
A wake-up Express Breakfast will also be available for those who choose to sleep a little longer by making the most of the ‘Do Not Disturb’ option available on the door of their private QSuite.
The recently announced partnership with The White Company to provide exclusively-designed cotton Business Class sleeper suits and luggage brand BRIC’S to provide bespoke new amenity kits featuring products from Italy’s Castello Monte Vibiano Vecchio complete the refreshed and enhanced experience awaiting Qatar Airways’ Business Class passengers on board.
Qatar Airways also launched a completely new next-generation user interface of Oryx One, its award-winning inflight entertainment platform. Oryx One’s interface has been redesigned to make it even easier to surf content and choose from up to 3,000 entertainment options – the most of any airline.
Al Baker announced that starting this summer, Qatar Airways will begin offering best-in-class inflight connectivity, with more announcements to come in the weeks and months ahead.
This extensive and ground-breaking refresh comes as the airline celebrates its 20th year of operations marking two decades of growth, industry leadership and innovation. The new QSuite concept will be retrofitted on to the existing Qatar Airways fleet starting from June 2017, at an estimated rate of one aircraft a month.
Qatar Airways has a modern fleet of 194 aircraft flying to more than 150 key business and leisure destinations across six continents.
Qatar Airways chose ITB as the platform for this highly anticipated product launch in support of the 2017 Qatar German Year of Culture, of which Qatar Airways is a proud sponsor. With the simple aim of bringing communities together, the year-long event celebrates the strong diplomatic relations between the State of Qatar and the German Republic. Germany’s Year of Culture with Qatar follows in the footsteps of Japan in 2012, the UK in 2013, Brazil in 2014, Turkey in 2015, and China last year in 2016.