Doha                                                                                 
12 August 2017

Lulu Group kicks off Book Fair at Lulu Hypermarket Barwa city ladt Wednesday and will last 
till 2oth August 2017. It is organised in collaboration with Crescent Book Shop, brings to 
Qatar a range of books to satiate varied tastes. 

Khaled Al Zeyana of Qatar News Agency was the Chief Guest on the occasion. Among guests 
included Habeeb Rahman, Executive Director of Friends Cultural Centre, Sheela Tomy, renowned writer and 
Executive Member of Friends Cultural Centre, Shanavas P.M., Regional Manager of Lulu 
Group, senior management of Lulu Group and dignitaries.

Emphasized on raising awareness and inculcating the reading habit to a generation more
technologically inclined, the Lulu Book Fair is aimed at focusing on reading for knowledge,
fun, opportunities and inspiration, especially for the younger generation. The fair will 
have quite an offering which a book lover searches for - be it fiction, Non-fiction, 
Cookery, children’s books, self-help, Islamic, arts, philosophy or history, management, 
classics and lifestyle too has got prominence. Children need not get disappointed as there 
is enough to keep them interested in the fair.

Lulu Book Fair is a celebration of discovering books, discovering reading and discovering 
the genre of storytelling. The Lulu Book Fair is an attempt to inculcate the reading habits 
and develop literacy skills within an enjoyable environment, broaden imagination, improve 
talents, enhance creative thinking skills, introduce positive behavior & attitudes and 
enhance work skills.

It also offer a platform for the latest Arab and foreign publications to showcase diverse 
cultures and literacy styles. The gain in popularity and its role in enriching cultural 
understanding has made it a platform for connecting, engaging and learning about seasoned 
authors and uncovering new ones.

With presence of over a decade and a half in Qatar, Lulu ignited the retail revolution by
integrating all conceivable needs of the consumer under one roof and becoming a shopping 
destination.

With its pleasant and novel variation from the usual hypermarkets, Lulu stands
 out for its extensively laid out counters, sprawling parking space, children’s play area, 
food court, money exchange and array of international and regional brands at affordable 
prices.