Doha, Nov. 2021

The Supreme Committee for Delivery & Legacy, in collaboration with the Josoor Institute, has delivered a series of capacity building workshops to local community leaders and representatives ahead of the FIFA Arab Cup™, which will be held in Qatar from 30 November to 18 December.

Organised as part of the SC’s Cultural Experience Programme, the workshops provided attendees with the skills and tools they need to develop activations to showcase their country’s vibrant cultural scene. Participants were also encouraged to engage with artistic talents in their communities in an effort to include them in events organised during the tournament. Representatives from various countries, including Qatar, Algeria, Morocco, Lebanon, Tunisia, Sri Lanka, Germany, France, Japan and India, attended the workshops.

More than 40 participants enjoyed sessions that covered a range of topics, including the role of leadership, teamwork, creativity, planning and effective communication.

Khaled Al Suwaidi, the SC’s Stakeholder Relations Director, said: “Our different community groups will help to showcase Qatar’s diverse population during major tournaments, including the FIFA Arab Cup, which is just around the corner. These sessions will equip our communities with the knowledge and skillset they need to deliver engaging activities while ensuring our tournaments leave a legacy for the arts, culture and entertainment sectors.”

Afraa Al Noaimi, Executive Director at Josoor Institute, said: “We are delighted to support the SC and our various community groups in the lead up to the FIFA Arab Cup. At Josoor, we believe in the power of learning to transform lives. Major events like the FIFA Arab Cup offer a golden opportunity for people to learn new skills.”

Sandrine Lescaroux, the French community representative, said: “The topics addressed will help us create meaningful experiences for the community and fans alike. It’s an amazing experience to be part of the FIFA Arab Cup. I am honoured to be leading my community’s involvement at these events.”

Lenny Cramer, from the Sri Lankan community, said: “It’s truly exciting to be part of the FIFA Arab Cup. The workshops helped us to think outside the box and come up with creative ways to entertain and engage with fans. The Sri Lankan community is thrilled to provide Qatar with all the support it needs, every step of the way.”

Since 2015, the SC has increased its network of community representatives to more than 60 people. With the FIFA World Cup™ edging closer, the SC will continue to engage thousands of people in Qatar to provide a unique and rich experience for visitors.