Doha                                                                                                                                                                                                      27 March 2018

A two-week long Festival of Food has started at Lulu outlets yesterday in the region offering the shoppers an opportunity to embark on the appetizing journey through the diverse array of unique flavors.  This is the 16^th consecutive year that Lulu Hypermarket is organizing the Food Festival. While the festival offers the shoppers a relishing experience, it includes a wide range of activities aimed at educating the customers about different food habits, and to give them insights into various cooking styles and ingredients that goes in to various cuisines.

As part of the Food Festival, the sought-after ‘Big Chef Cookery Contest’ will also be held on April 7th. Customers who wish to participate in the contest can do so by just filling up an entry form with details about the name of the recipe, list of ingredients used and the method of preparation. A panel of judges will evaluate the dishes and will decide the winner based on the various norms viz., appearance, taste, aroma and innovation of the recipe.

Other major attractions of the festival are Rice N’ Spice Festival, Biriyani Fest, Kebab Fest, Cheese Fest and Salad Fest etc.

Eminent South Indian TV fame Kalesh and Matthewkutty will visit the shoppers at Lulu outlets during the festival days.

The live cooking demo on various specialties and delicacies will impart great learning experience for the discerning home-chefs and connoisseurs, who love to dive in to innovations in the art of cooking.  During the session, valuable tips on how to prepare special dishes within the stipulated time-frame with consistency and flavor will be shared by the eminent chefs.

Lulu hypermarket outlets will be abuzz with activities, such as live cooking demos, free sampling sessions, cookery contests, and exhibitions, throughout this period. Customers can avail special discounts and offers on ready-to eat items, viz., pastries, bread, fresh food products and lot more. The festival will showcase the best culinary treats from around the world and the customers will have the opportunity to participate in the activities and raffle promotions, and win fabulous prizes.

Special in-store sampling counters have been set at the Fresh Food area, offering customers the opportunity to sample a variety of foods on display.

As part of the festival, an innovative promotion of  ‘1500 Free Trolleys with Lulu’ will be run for 17 consecutive days, whereby shoppers will have the surprise of getting their trolley full of items absolutely free while checking out through the point of sale.

Shoppers will receive a raffle coupons on purchase of any Mars Chocolate worth Qr.20.00 Get a chance to Win Lulu GV worth Qr.90,000. from any of the Lulu hypermarkets in Qatar. Apart from this get a chances to win a jeep wrangler through purchase of any of pringles products worth QR 15 To get a coupon for the raffle draw. The draw will be held on April 28th.

Also Half Pay Back Promotion on Readymade Garments, Sarees, Churdars, Footwear, Ladies Bags, Baby Accessories and selected Sunglasses will be run until 14^th April.

An official spokesman of the Lulu Group commented that “We at Lulu always find ways to get connected with our large customer base. The food festival will be the best time for our customers to enjoy the ambience, excellent food, and entertainment as well as grab lucrative offers. We have worked out huge discounts and stunning offers to surprise the shoppers”.

“The cookery contest will serve as a great platform to encourage the art of cooking among budding chefs. So, whether you’re a serious foodie or just curious to know more about food, this is the right time to explore and enjoy a feast of the world’s best gastronomic delights prepared by the finest chefs,” he added.

Lulu Hypermarkets have always set the best example of how to provide customers with the best shopping experience and maximum value for money. Lulu stores take pride in catering to every need of its customers at all seasons. The special offers and exclusive seasonal promotions are part of Lulu Hypermarket’s initiative to continuously bring the best of the world to their customers.